Research indicates that readers typically look at visual, caption, headline, copy, and signature (advertisers name, contact information) in that order. Following this basic arrangement in an ad is called "the Ogilvy" after advertising expert David Ogilvy who used this layout formula for some of his most successful ads.
DR Design follows suit to help you create the most impacting restaurant ad design possible.
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Smart, thoughtful design can make good words better and great words more powerful. Because what good design does is support the marketing message, like readable fonts at readable sizes and clean illustrations that make tough concepts easier to understand and layouts that push prospects through the paragraph and text presented.
Take a look at some of the examples on this page - above.
DR Design can help you gain that extra edge needed to command your viewers and attract sales.
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- Send a personal message.
- Communicate a benefit. Like a 1/2 price discount off a particular item with the purchase of one.
- Create Urgency. Use an expiration date.
- Provide sufficient and accurate information. Location, phone number and website address.
- Enclose a sales letter if using an envelope with your mailing.
- Address a targeted audience.
- Mail frequently.
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ANOTHER GOOD TIP.
Do you try to cram everything into your advertising? Select one point, product or offer in your ad and build the copy and design elements around it. Ads that try to be all things to all people usually fail to reach anyone.
Keeping your restaurant ad design direct, to the point, and well planned out, is what DR Design can provide. Let's get your phone ringing and more people coming to your eating establishment!
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