| Research indicates that readers typically look at Visual, Caption, Headline, Copy, and Signature (Advertisers name, contact information) in that order. Following this basic arrangement in an ad is called "the Ogilvy" after advertising expert David Ogilvy who used this layout formula for some of his most successful ads.
DR Design follows suit to help you create the most impacting ad design possible, marketable nationwide.
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Smart, thoughtful design can make good words better, great words more powerful. Because what good design does is support the marketing message, like readable fonts at readable point sizes and clean illustrations that makes tough concepts easier to understand and layouts that push prospects through the paragraph and text presented in the ad.
Take a look at some of the examples on this page - above. DR Design can help you gain that extra edge needed to command your viewers and attract sales.
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Designing for Direct Mail advertising is a DR Design specialty.
The 7 Sure-Fire tips to Direct Mail Success.
- Send a personal message.
- Communicate a benefit.
- Create Urgency.
- Provide sufficient information.
- Enclose a sales letter.
- Address a targeted audience.
- Mail frequently.
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ANOTHER GOOD TIP:
Don’t try to cram everything into your advertising. Select one point, product or offer in your ad and build the copy and design elements around it. Ads that try to be all things to all people usually fail to reach anyone.
Keeping your Ad Design direct, to the point, and well planned out, is what DR Design can provide. Let's get your phone ringing and more people coming to your eating establishment!
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